Thursday, 18 November, 2021 Fujifilm has announced the newest addition to its much-loved instax range; the instax mini Evo. With its premium aesthetic and new lens and filter effects, this hybrid instant camera and smartphone printer offers an elevated experience of self-expression.
The mini Evo is instax’s most expressive camera yet. With 10 lens options and 10 film effects, the mini Evo gives you 100 different ways to express yourself through the images you capture and print to see your memories come to life. “We believe that everyone has their own unique perspectives, and the mini Evo provides users with a way to capture and share life’s beautiful nuances. You see the extraordinary in life, and with the mini Evo you’ve got endless possibilities to share the extraordinary.” says Tyler Yanase, Chief Executive Officer, Fujifilm Australia.
Combining traditional analogue design with the controls and convenience of digital devices, the mini Evo is a hybrid instant camera and smartphone printer in one. Building on the success of the groundbreaking instax hybrid camera, the instax mini LiPlay which launched in 2019, the instax mini Evo brings more advanced functions, an enhanced print quality and traditional analogue style to the instax hybrid range.
LENS AND FILM EFFECTS TO BRING PRINTS TO LIFE
The mini Evo boasts 10 lens effects including Soft Focus, Fisheye and Light Leak, as well as 10 film effects including Monochrome and Retro. By combining the lens and film effects, users can get creative with 100 different expressions allowing them to capture the moment exactly as they want to show it.
HIGH QUALITY PRINTS
instax has doubled the resolution of exposure*1 compared to previous hybrid models so users can print the perfect image every time. The instax-Rich Mode enhances the colours in images and the instax-Natural Mode creates a softer, more classic instant photo feel.
With its analogue-inspired design and premium aesthetic, the instax mini Evo is the perfect tool for users to express their creative style. The new model is the first instax camera equipped with a print lever, lens dial and film dial, offering users the joy of creating instant photographs with traditional analogue operations.
Sometimes the shots we are most proud of are hidden in the depths of smartphone camera rolls. With the mini Evo, users can adjust the crop, rotate the image, tweak the brightness, contrast and saturation, add a filter and then print their mini masterpieces directly from their smartphone using the instax mini Evo app*2.
DIRECT PRINT AND SAVED IMAGE FUNCTIONS
Captured your pièce de resistance? Using the new dedicated instax mini Evo smartphone app*2, the experience of printing memories is effortless. The Direct Print function allows users to print instant photos straight from their smartphone. The Transferred Image function is perfect for all instax lovers, as it allows images captured with the mini Evo to be saved directly to your smartphone with the instax frame around the photo. And the Remote Shooting function allows users to transform their smartphone into a remote control for their camera.
NEW INSTAX MINI FILM - STONE GRAY
Alongside the new instax mini Evo, Fujifilm is also introducing a new instax mini Stone Gray film that adds a modern, urban feel to instant prints. The film incorporates a gray frame, accentuated with a metallic silver to contrast against the stunning colours of the printed photo and is compatible with all mini products in the instax range.
PRICING & AVAILABILITY
The Fujifilm mini Evo will be available from December 1, 2021.
The new Fujifilm instax mini Stone Gray Film will be available from December 1, 2021.
For more information, please visit instax.com.au.
*1 Number of organic light-emitting diodes per unit length of the print head which is built into the camera to expose images to films.
*2 A free app compatible with Android devices and the iPhone can be downloaded from Google Play for Android devices and from the App Store for the iPhone.
Android and Google Play are the trademarks or registered trademarks of Google Inc. iPhone and App Store are the trademarks of Apple Inc. The iPhone trademark is used under the licensing with Aiphone Co., Ltd.