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Home News FUJIFILM Australia Brings Back the Magic of Film with QuickSnap™ Re-launch
News Release

August 28, 2025

Analogue Renaissance - In an age of AI generation, people are seeking out tangible creativity

FUJIFILM Australia Brings Back the Magic of Film with QuickSnap™ Re-launch

Sydney, Australia, 28 August, 2025 – FUJIFILM Australia Pty Ltd has officially re-launched the QuickSnap™. Reviving one of the most beloved photography products – the single-use film camera – bringing retro photography back into focus for a new generation. The re-launch was celebrated at a bespoke event at Jam Record Bar in Sydney, where journalists, creators, and photographers gathered for an evening of vinyl records, film photography, and a shared love of nostalgia.

In an age of AI-generation, Gen Z is seeking out real-world, tangible creativity, and QuickSnap™ is right at the centre. With live film development demonstrations, music spun on vintage vinyl, and moments captured on QuickSnap™ film, the re-launch paid homage to the tactile joy of shooting with analogue. The event underscored Fujifilm’s commitment to both innovation and heritage, bringing back a product that first won hearts decades ago.

“The re-launch of QuickSnap™ taps into a growing appetite for authentic, hands-on experiences, especially among Gen Z and creative communities,” said Mary Georgievski, General Manager Photo Imaging. “It’s a celebration of the joy of imperfection, spontaneity, memories and the timeless beauty of film photography.”

About FUJIFILM QuickSnap™

QuickSnap™ is Fujifilm’s iconic 35mm single-use camera—reimagined but staying true to its original simplicity and charm. Designed for effortless shooting and perfect for travel, events, or creative expression, it features:

  • Pre-loaded 135 format colour film (ISO 400, 27 exposures)
  • Fixed-focus 32mm f/10 lens for capturing crisp memories with character
  • Built-in flash with a 3m range for reliable low-light shooting
  • Lightweight body (approx. 90g)—compact and portable
  • Simple point-and-shoot functionality, no charging or setup required

Whether it’s a party, a festival, a wedding, or just everyday moments, the QuickSnap™ invites users to shoot now and relive later—one print at a time.

The resurgence of film photography reflects a broader cultural shift toward tangible, hands on experiences.

With the QuickSnap™, FUJIFILM provides an accessible gateway to analogue shooting, allowing users to rediscover the magic of capturing moments that matter.

“Innovation sometimes means looking back. We’ve seen a global resurgence in analogue photography, and QuickSnap™ is our way of embracing that. While our phones are full of photos we rarely revisit, this camera invites people to slow down and capture moments that truly matter. It’s about being present, intentional, and making memories worth printing,” says Georgievski.

The FUJIFILM QuickSnap™ is available now via major retailers and online through FUJIFILM Australia. Recommended retail price for QuickSnap™ is AUD $29.95.

For more information, visit: https://www.fujifilmphotos.com.au/pages/quicksnap

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