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Australia
News Release

January 21, 2025

Fujifilm launches hybrid instant camera “instax WIDE Evo™”

High-end model designed to make every shot a masterpiece with its extensive range of effects Introducing new WIDE-format film “BRUSHED METALLICS” with metallic-like texture and luxurious design

Sydney, Australia, 21 January, 2025 – FUJIFILM Australia Pty Ltd announces the launch of the high-end hybrid instant camera, “instax WIDE Evo™” (WIDE Evo) on 4 February, 2025 in Australia.

The WIDE Evo, following the globally successful “instax mini Evo™”, is compatible with double-card-sized WIDE format film. The WIDE Evo allows users to take pictures with viewing the LCD monitor on the back of the camera and select their favourite photos to print, it can also be used as a smartphone printer.  

It comes with ten lens effects including “Magenta” and “Monochrome” as well as ten film effects including “Light Leak” and “Colour Gradient”. These two types of effects can be combined freely to create 100 Shooting Effects”. Furthermore, for the first time in the instax™ series, the lens effects feature a “degree control” function, allowing users to finely adjust the effects such as intensity of light and colour gradation in 100 levels, enabling delicate and precise expressions as desired. In addition, the “Film Style”, which frames the photo for a more impressive instax™ print, and the “Wide Angle Mode,” which allows for a dynamic shot with a wider range, further enhance the appeal of WIDE format film. The combination of “100 Shooting Effects”, “Degree Control”, “Film Style”, and “Wide Angle Mode” results in 120,000 possible expressions, making every shot a masterpiece.

The camera body features a luxurious design that combines a black base with metallic materials. Users can experience the joy of creating WIDE format instax prints through analogue-like functionality, such as selecting effects using various dials and printing shots with manually rotating the “Print crank”.

Coinciding with the launch of the “WIDE Evo”, Fujifilm is releasing a colour-matched camera case and WIDE format film “BRUSHED METALLICS” featuring the unique gradations and metallic-like texture.

The dedicated app1 for the WIDE Evo features a "Discover Feed" function, allowing users to view worldwide users’ instax™ print images posted on social media along with the combinations of effects they used. This feature offers new ideas for photographic expression. Additionally, using Bluetooth2, users can add to favourite the effects of instax™ print images displayed on the "Discover Feed" and easily replicate the combinations on their WIDE Evo via the app.

“We know our audience loves to capture memories in a WIDE format, and the new WIDE Evo is the most premium device we now have in this format. A vessel for expressing creativity, our new WIDE Evo allows the user to create masterpieces, with the very best quality that an instant film camera has to offer” said Mary Georgievski, General Manager Photo Imaging, Fujifilm Australia.

1 A free app for Android and iOS devices. It is available for download from Google Play for Android devices and from App Store for iOS devices. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used in Japan under license from Aiphone Co., Ltd. The iOS trademark is used under license from Cisco in the United States and other countries.

2 The Bluetooth® word mark and logo are registered trademarks owned by Bluetooth SIG, Inc. and FUJIFILM Corporation uses these marks under license.

1. Product name, release date and price

Product name

Release Date in Australia

Price (AUD)

(1) “instax WIDE Evo™”

February 4

RRP $599.00

(2) Camera case for “instax WIDE Evo

RRP $69.95

(3)instax WIDE format film “BRUSHED METALLICS”

RRP $29.95

(10 sheet pack)

About the instax™ brand

Since its original launch in 1998, the instax™ series of instant cameras has embraced trends and evolving technologies with time and expanded its lineup to include not only analogue instant cameras, but also hybrid instant cameras using digital technology, smartphone printers and palm-sized digital camera. The instax™ continues to offer diverse ways to enjoy photography, broadening the user base in more than 100 countries.

instax, instax WIDE Evo, instax mini Evo and “make every shot a masterpiece” are registered trademarks or trademarks of FUJIFILM Corporation.

About FUJIFILM Australia

FUJIFILM Australia Pty Ltd is one of the major operating companies of FUJIFILM Holdings Corporation. It brings cutting edge solutions to a broad range of global industries, spanning a diversified range of product segments based on a portfolio of chemical, mechanical, optical, electronic, and imaging technologies.

Since 1934, Fujifilm has leveraged its depth of expertise, combining this with its relentless pursuit of innovation to create new proprietary technologies, products and services that inspire and excite people. Fujifilm aims to address the true needs of its customers, helping to enhance the quality of life of people worldwide.

For more information, please visit fujifilm.com/au