Fujifilm Launches New Analogue Instant Camera "instax mini 13™"

Australia, 17 March 2026 — FUJIFILM Australia announces the launch of “instax mini 13™“ (mini 13), a new entry model in the instax™ series of instant cameras, allowing users to enjoy on-the-spot photo printing. It will be available from 31 March, 2026. Alongside the mini 13, a range of matching accessories will be released simultaneously, including camera cases that match the body colours, the mini-format film “PASTEL GALAXY” featuring vivid, glossy colour gradations, and an album for instax™ mini format film.

The mini 13 is an analogue instant camera that builds on the design and features of the instax mini 12™ (mini 12), enabling users to easily and beautifully capture images.

The camera body features a pop-inspired design with a soft, rounded 3D form, making it an item users will want to carry with them as a fashion accessory.

The mini 13 offers simple operation—turn the lens to power on, frame your shot, and press the shutter button. The new 2-second timer lets you enjoy selfies by giving you time to prepare your expression and pose without worrying about camera shake when you press the shutter button. Meanwhile, the new 10-second timer expands your freedom to experiment with poses, framing, and shooting distance by letting you set the camera down to capture full-body shots and more.

“The instax mini is a core part of the instax line-up, and it’s where many people first hold an instax camera” said Mary Georgievski, General Manager, Photo Imaging, Fujifilm Australia. “That’s why we’re always excited to bring new features to this beloved camera. For the mini 13, we’ve added new selfie timers and better support features that make taking perfect shots easier than ever before.”

Fujifilm will continue to expand the world of the instax™ instant photo system, allowing people to enjoy on-the-spot photo printing.

1. Product Name, Release Date, Recommended Retail Price (RRP)

2. Main Features of the "instax mini 13™"

（１）Rounded, 3D and Pop Camera Design

The camera body features a playful design characterised by a rounded, 3D shape, making it appealing as a fashion accessory. A metallic silver logo adds an eye-catching accent to the front of the camera, while the sides feature a clean, band-wrapped design adorned with a large logo, which reflects careful attention to detail.

The camera is available in five translucent pastel colours: Dreamy Purple, Candy Pink, Frost Blue, Lagoon Green, and Clay White.

（2）Two Built-in Self-Timers Expand Creative Possibilities

The newly added 2-second and 10-second self-timers expand the freedom to pose, frame, and shoot from a distance when taking selfies. Turning the self-timer lever on the shutter button sets the 2-second timer. By holding the lever in the turned position for 2 seconds and then releasing it, the 10-second timer is activated. The 2-second self-timer is ideal for handheld selfies, while the 10-second timer is perfect for placing the camera down to capture the shot.

（4）Close-up Mode and Automatic Exposure for Easy, High-Quality Shooting

Featuring the popular “Close-up mode” and “Automatic Exposure” functions introduced in the mini 12, the mini 13 makes it easy for anyone to capture beautiful shots just as intended. The “Close-up Mode”, ideal for close-range shots and selfies, includes parallax correction that adjusts the viewfinder’s framing to match the actual print area, allowing you to shoot accurately without shifting the focus from the centre of the viewfinder. Additionally, the “Automatic Exposure” function adjusts shutter speed and flash intensity to ensure optimal brightness for the shooting scene.

3. Promotion of instax mini 13™

With the newly added self-timer on the mini 13, users can enjoy selfies with greater freedom to pose, frame, and shoot from a distance. The promotional tagline “time for the unexpected” expresses our hope that users enjoy their print immediately after shooting and the excitement of not knowing exactly how the photo will develop. The tagline is used online, on social media and at stores to communicate the appeal of the mini 13 to as many people as possible.

4. instax UP!™ Smartphone App

In March of this year, we updated our smartphone app "instax UP!™," which allows users to easily and beautifully digitise their instax™ prints. In this updated version, AI has been integrated into the scanning function, significantly improving scan accuracy and enabling easy, clean digitisation of instax™ prints regardless of background colour or print orientation. Users can easily digitise instax™ prints taken with the mini 13 and share them on social media using instax UP!™.