São Paulo, May 2025 – Reinforcing its commitment to innovation and advancing access to healthcare in Brazil, Fujifilm, a world leader in imaging, photographic products and services, and a leader in the healthcare segment through imaging equipment and solutions, confirms its participation in Hospitalar 2025, the main healthcare trade fair in Latin America. Held from May 20 to 23 at São Paulo Expo, the fair will bring together companies, experts and professionals from the sector to present technological innovations and discuss the future of medicine in the country.
During the four days of the event, Fujifilm will bring to the public a complete portfolio of imaging diagnostic solutions, with emphasis on ultrasound, radiology, mammography, magnetic resonance imaging, laboratory analysis and image visualization equipment.
Among the products on display is the ARIETTA 65, a high-performance ultrasound device ideal for more complex examinations. Developed to provide images with high resolution and precision, the model is suitable for several clinical specialties and can be used in different applications, including urological and intraoperative procedures. Specific transducers for intraoperative use will also be on display.
Another highlight is the SonoSite Edge II, a robust and lightweight portable ultrasound that delivers superior quality images even in critical environments, such as ICUs, surgical centers, home care and hard-to-reach locations – providing agility and safety in medical decision-making.
In the field of digital radiology, the company will present equipment such as the FDR XAIR, FDR NANO and FDR D-EVO II, which combine portability, agility and precision. Also on display will be the AMULET Innovality, a digital mammography equipment designed for early diagnosis of breast cancer, which offers high-definition images, advanced tomosynthesis resources (3D) and low radiation dose. The equipment will be on display on a trailer from the company Ecox, which specializes in mobile care systems.
Among the highlights in magnetic resonance imaging is the ECHELON Smart Zero Helium, a high-performance equipment that incorporates Zero Helium technology, eliminating the need for continuous replenishment of liquid helium in the cooling system. This solution reduces operating costs and environmental impact, without compromising image quality.
To complement the ecosystem of integrated solutions, Fujifilm will also highlight Synapse 3D, an image post-processing platform that offers advanced AI-driven 3D visualization capabilities to assist in complex diagnostics, and the DRI CHEM NX600, a biochemistry analyzer with simplified operation and an integrated display. The equipment streamlines laboratory processes, offering accurate results for parameters such as liver function, kidney function, lipid profile, blood glucose, electrolytes and enzymes.
According to Emerson Favarin Stein, director of Fujifilm’s medical division in Brazil, participating in Hospitalar is an opportunity to reaffirm the brand’s role as a partner for healthcare professionals. “We continually seek to develop and offer solutions that make medical diagnosis faster, more accurate and more accessible. Our portfolio combines technology with practicality of use, always focusing on patient safety and the efficiency of healthcare services,” he concludes.
Hospital Service by Informa Markets
Date: May 20 to 23 | From 11 am to 8 pm
Location: São Paulo Expo - SP
Address: Rodovia dos Imigrantes, 1.5 km - Vila Água Funda, São Paulo - SP
Booth: No.: J-65
About Fujifilm Brazil
Founded in 1958, FUJIFILM do Brasil Ltda, a subsidiary of FUJIFILM Holdings América Corporation, operates in the Imaging, Health and Business Solutions segments with the purpose of always innovating, offering products and solutions that positively impact the culture, science, technology and industry of our country. Our broad portfolio reflects one of the most consolidated companies in the market and aims at social value and continuous improvement in the health, expression and lives of Brazilians. For more information, visit Fujifilm.