With the advances in digital technologies, consumers have become accustomed to, and expect so much more when it comes to customer experience.
What was once a friendly service is now expected to be personalised; quick to market is expected to be immediate and loyalty has never been so hard to earn. The same is true in the education sector. Whilst information within and around the school environment can often be critical, ensuring it reaches the right audience at the right time can be a challenge.
So how do people want to be communicated to?
It is said that by 2020 customer experience will overtake price and product as the key brand differentiator*. One of the questions many businesses are asking is how they connect their numerous communications and messaging constantly in a way that engages and delights customers across multiple channels, media and device types.
FUJIFILM Business Innovation Services division have been working within and for Australian schools for over 20 years. Providing expertise and advise for all your graphic design and print requirements. Whilst print is still the cornerstone of most schools’ communications strategies, these advances in digital technology means our audiences are open to receiving communication through varying medium – but it must be in context to the message and it must be relevant.
At FUJIFILM Business Innovation we acknowledge the ability to personalise communications and have a one to one conversation with staff, parents, teacher and students in which ever medium they prefer is a clear gamechanger.
And, as is tradition, our services continually evolve to meet these needs and expectations of our customers and their print and digital communications requirements.
All of our communications services; Graphic Design, Print, Digital Communications and Mail Services, have been deliberately woven together and are accessible on our cloud based Campaign Connect portal, allowing more Australia schools the ability to engage with and leverage the expertise of our teams or take control of their own communications - making our services as light touch or robust and as scalable and flexible as you require.
Campaign Connect™ enables the effective creation of communications across the different channels in a way that is personally relevant, creatively engaging, and that seamlessly integrate print with digital outputs in a completely consistent manner.
One of Sydney's leading universities recently trailed our Campaign Connect Personalised prospectus builder, with great success. This enabled prospective students to jump online, provide a few contact details and choose which course may be of interest to them. Within a couple of days, a personalised printed prospectus was mailed out to them, comprising of information relevant to their chosen course and including maps of the university, lodgings and campus facilities. This was then followed up with a highly customised and personalised email and link to their personalised website, to maintain the excitement of enrolment and starting the next step in their educational journey.
Campaign Connect securely combines your data and our software logic with branded and consistent design across all your communications, regardless of the chosen media. Our customer portal provides teachers and staff with a simple and engaging experience, enabling them to create, produce and distribute marketing approved events posters, flyers, notifications, prospectus’s, certificates and online newsletter easily and quickly – freeing up more time to spend teaching students.
Built on proprietary software, hosted in the cloud and managed by FUJIFILM Business Innovation experienced document professionals, Campaign Connect™ is secure, flexible, scalable and meets all education needs to store, access, manage, distribute, measure and control your approved high-quality branded collaterals.
To find out more click here, call us on 13 14 12 or speak to your account manager.