Kazakhstan
Home News W4W – The Unseen Issue
News Release

March 30, 2026

W4W – The Unseen Issue 

At the heart of the eleventh issue of FUJIFILM’s magazine lies the unseen as the realm of authenticity: a restyled concept and photography that becomes pure storytelling of what society leaves in the shadows

Women4Women renews itself starting from its name. W4W – The Unseen Issue, the eleventh issue of FUJIFILM’s magazine, is the realm of the invisible—of what the eye overlooks out of habit and what society superficially chooses to leave in the shadows. Enhancing it is a completely redesigned layout, conceived to give space and power to photography as a narrative capable of piercing the page.


The project also opens up to male contributors, creating a mosaic of voices that does not seek uniformity, but rather the universality of perspectives and opinions.
W4W confirms the breadth of its horizons as a constantly evolving concept with an international scope, aimed at being a space for reflection, dialogue, and listening on the crucial issues of our time. It is a global platform where photography becomes a vivid language, capable of conveying powerful and unconventional testimonies.


Across more than 180 pages, nearly 30 contributions from over 10 countries aim to make visible contexts and people too often pushed to the margins of society: reshaped human landscapes, silent forms of resistance, and an ethical commitment that is ever-present yet camouflaged. The invisible is a profound condition of both body and soul: it is the voicelessness of those fighting aggressive and silent illnesses; the quiet dedication of those supporting hidden humanity while remaining in the shadows; and the dignified courage of those living with a vulnerability that the world has yet to recognize.
 

Male Kirking, a breast cancer survivor and activist, recounts a silent yet determined resistance: diagnosed at 25, she had to fight against a society that was skeptical of her symptoms due to her young age. This dissonance—being young yet seriously ill—is also powerfully highlighted by Lucie Albrecht, Press and Public Relations Officer of the German Foundation for Young Adults with Cancer. The foundation supports young people aged 18 to 39 affected by cancer and serves as a reliable reference point for families, healthcare professionals, researchers, and policymakers.
Photography as an ethical and responsible commitment is expressed, among other ways, through the contribution of artist and photographer Mara Troeger, whose project Black isn’t Black sheds light on injustices often associated with Black individuals, and through the testimony of internationally renowned director and photographer Madeleine Penfold, whose This Girl Can campaign has helped combat the gender gap in sports participation.


THE EXHIBITION W4W WHERE THE UNSEEN BECOMES VISIBLE


Some of the projects featured in the W4W – The Unseen Issue will be exhibited from April 24 to 30, 2026, at the new Fujifilm X-DEN showroom in Düsseldorf (Altestadt 7, 40213), which opened last year and is used for workshops, meetings, and presentations.
The exhibition, titled Where the Unseen Becomes Visible, will be open to the public free of charge every day from 11:00 a.m. to 5:00 p.m. and will transform the creative hub for one week into a space for talks and conferences, exchanging ideas, and fostering dialogue among artists, the public, and industry professionals.


Click here to browse the new issue of W4W 
👉 https://www.fujifilm.com/de/en/women4women#issue11.
 

For more information:

Luana Porfido

European Head of Corporate Communication and ESG Management FUJIFILM Europe GmbH

luana.porfido@fujifilm.com