RATINGEN, Germany, October 14th, 2025. FUJIFILM Europe GmbH, Imaging Solutions Division, is proud to announce the introduction of its instax mini LiPlay+™ hybrid instant camera (mini LiPlay+™), an update to the popular instax mini LiPlay™ line that debuted in 2019. This new camera debuts a variety of new features including dual cameras (a main camera plus a wide-angle selfie camera) with new capabilities for image makers, various enhanced sound capabilities that allow the user to integrate sound into their images (through the use of an integrated QR code printed onto the image), and tasteful upgrades to the camera body.
As Fujifilm’s first hybrid instant camera, and the first camera with the unique capability to integrate sound into photos, our mini LiPlay™ line of hybrid instant cameras has always been one of our most unique offerings,” said Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe. “mini LiPlay+™ builds on the distinctive features of the original mini LiPlay™, giving users even more creative ways to express themselves through photos and sound. It’s a truly versatile hybrid camera with a unique set of attributes to suit every skill and interest level.
The free, downloadable instax mini LiPlay™ App allows users to capture images remotely via Bluetooth connection, add finishing touches to images with frames, and print photos from a connected smartphone. Users can further embellish their images by adding sticker icons or overlay text, making each image a true custom creation.
The mini LiPlay+™ hybrid instant camera features both a front main camera and a rear-facing wide-angle selfie camera. New to mini LiPlay+™ is layered photo mode, in which images created with both the front and rear cameras can be combined so the images appear in layers, one in the foreground and one in the background. When editing images, users can choose between instax-Rich mode™ and instax-Natural mode™ to accentuate their images and choose from a selection of artful filters to express themselves further. mini LiPlay+™ also features automatic exposure and flash control to enhance image quality and includes either 2 or 10 second timers.
Users can utilize the free, downloadable instax mini LiPlay+™ App to add sound features to their images. With the instax Sound Print™ feature users have four unique ways to record 3-second audio clips to add to their images, then listen back by scanning the printed QR code on your photo (instax™ instant film required and sold separately) with their smartphone. Alternatively, the instax Sound Album™ feature turns adventures into custom animated videos with sound, vibrant backgrounds, and standout music.
Also being announced at the same time as the mini LiPlay+™ camera is instax™ mini Soft Glitter instant film, available in a 10-exposure pack. Gold accents combine with soothing hues to bring a calming shimmer to the frames around each photo.
For more product information, visit instax.co.uk/cameras/mini-liplay-plus
The instax mini LiPlay+™ hybrid instant camera will be available in Sand Beige and Midnight Blue colors from 30th October 2025 at a manufacturer’s suggested retail price of €219,99 (inc. VAT). The updated instax mini LiPlay+™ smartphone App will also be available at this time.
instax™ mini Soft Glitter instant film will be available from 30th October 2025 at a manufacturer’s suggested retail price of €9,99 (inc. VAT).
For more product information, visit www.instax.eu
Andy Ross - FUJIFILM Europe GmbH
andy.jm.ross@fujifilm.com
44(0)7766 497949