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New Zealand

Fujifilm History in New Zealand

Fujifilm has grown into a global corporation serving consumer and business markets.

Fujifilm was established in 1934 with the aim of producing photographic films. Over the decades we have diversified into new markets and built a strong presence in Australia around the globe



Fuji Photo Film Co. Ltd was founded on 20 January 1934 with the view to manufacturing photo film domestically.


Operations commenced at the Ashigara Factory for the production of photographic film, printing paper, dryplate, and other photographic sensitive material.



The first FUJIFILM x-ray film was introduced to the market, marking the company's entry into diagnostic medical imaging.



FUJIFILM made an aggressive entrance into the graphic arts materials market by releasing printing-use makeup film.



Fuji marketed FUJITAC film which is currently used in LCDs.



Fuji entered the recording media business after successful tests of proprietary record-and-play videotape.


Fuji also expanded its graphic arts business by launching the manufacture of printing plate materials.



Fuji Xerox Co., Ltd was established as a joint venture with Rank Xerox Ltd (now Xerox Ltd) and the document business was born.



FujiFILM receives an Academy Award (the "Oscar") in Technical Merit for the creation of the world's fastest colour motion picture negative film.


FujiFILM receives an Emmy Award in Technical Merit for its developments in metal particle tape technology.



Fuji marketed the FCR digital x-ray image diagnostic system, after becoming the first company in the world to successfully digitise an x-ray image.



FujiFILM introduced the world's first single use camera known as QuickSnap.



FujiFILM introduced the world's first 35mm single use camera with a built-in flash.



FujiFILM introduced the world's first digital camera, complete with removable media, known as the DS-1P.



FujiFILM receives the Scientific and Engineering Award for its F-Series of colour negative motion picture film from the National Academy of Motion Picture Arts and Sciences.



FujiFILM announced its exclusive ATOMM precision thin-layer coating technology (Advanced super Thin-layer and high-Output Metal Media), which has enabled the manufacturer of high density magnetic recording media for the computer industry.



Fuji created the high density digital recording medium DLT tape, IV, incorporating ATOMM technology.



Now a leader in LCD materials, Fuji marketed Wide View (WV) film which widens LCD viewing angles using technology-based FUJITAC.


Fuji unveiled the world's first digital minilab, incorporating the latest digital and network technology.



Fuji created the unique 4th Colour Layer Technology for its 35mm Superia and 24mm Nexia film product range. This additional cyan layer helped the film to "see" like the human eye.



Fuji announced the creation of its new Super CCD technology.


Fuji developed the Synapse Dry System – a medical imaging network system that enables hospitals and doctors to manage and use diagnostic images more efficiently.



Fuji developed and other network solutions that met the expectations of streamlining procedures by closely linking printing companies and their customers during the printing workflow.



Fuji passed a new milestone in its high-density magnetic recording media operations following the development of NANOCUBIC Technology, which allows 1 terabyte of recording on a single cartridge.


Consolidation of Fuji Xerox.



Fuji announced the development of 4th Generation Super CCD, which offers higher resolution and a wider dynamic range than previous Super CCDs.


Fuji launches digital cameras that incorporate its 4th Generation Super CCD.



Fujifilm aquires Hanimex NZ Limited and FUJIFILM New Zealand Limited is created.



Acquired UK-based Sericol Group Limited (currently FUJIFILM Sericol Limited) a company with expanding operations in screen printing inks, packaging printing inks and industrial-use inkjet printer inks.



Fuji PhotoFilm Co. Ltd is transformed into a holding company and renamed as FUJIFILM Holdings Corporation. The businesses of Fuji PhotoFilm have been taken over by FUJIFILM Corporation, which is a newly established operating company.


OFujifilm's Graphic Systems business in Australia is merged into the FUJFILM Australia Pty Ltd business.



Fujifilm's 75th Anniversary.