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Fujifilm launches Hybrid instant camera “instax mini Evo”

- a flagship model of “instax” series in a classical design, comes with 100 combinations of shooting effects for expressing emotions
- new Mini-format film “Stone Gray” available with an exquisite frame design

News Release

November 17, 2021

TOKYO, November 17, 2021 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) is pleased to announce the launch of the hybrid instant camera “instax mini Evo” (mini Evo), which supports card-size films. The new “mini Evo” is a flagship model of the “instax” series of instant cameras, which allow users to enjoy photo prints on the spot. The new “mini Evo” will be in stores in Japan on December 3, 2021 and in the other countries and regions from December or later.

With a hybrid instant camera, users can review photos captured on the device via the LCD monitor on the rear panel of the camera and choose images they want to print. This convenience has led to global popularity of Fujifilm’s hybrid instant cameras including “instax mini LiPlay.” The new “mini Evo” is a hybrid instant camera that features more advanced functions, operability, print quality and apps than ever before. Versatile shooting effects, available on the “mini Evo” can be freely combined to deliver 100 combinations of effects for users to express and convey their emotions through instax prints. The new model, designed with a premium and classical touch, is the first instax camera equipped with a print lever, lens dial and film dial. These allow users to choose shooting effects with the dials and print by pulling the lever, offering the joy of creating photographic arts with analog operations.

To be released on the same day is the mini-format film “Stone Gray,” which has a gray frame accentuated with metallic silver to give off a sense of luxury, adding an exquisite touch to photos taken with the “mini Evo.”

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Key visual for the instax mini Evo

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STONE GRAY film

About the the “instax” series

The “instax” series of instant cameras, launched in 1998, is affectionately called “Cheki” in Japan, where it has enjoyed wide popularity for over 20 years. Today, it is sold in over 100 countries and regions around the world, including Europe, the United States, China and Southeast Asia. It has been globally embraced as a communication tool or a tool of self expression for its ability to capture those precious moments in life in the form of photo prints, and convey emotions that go with them.

About the instax “mini Evo”

The “mini Evo” comes with ten lens effects including “Soft Focus” and “Light Leak” as well as ten film effects including “Monochrome” and “Retro.” These two types of effects can be combined freely to create 100 different shooting effects so that users can express their emotions through instax prints. Furthermore, resolution of exposure*1 has been doubled compared to the previous models to achieve greater print quality. The “instax-Rich” mode for rich colors and the “instax-Natural” mode for softer touch can be also chosen according to personal preference.

The camera’s main body sports a classic design with a sense of luxury. The use of silver coating on its body results in sophisticated presence. The print lever, lens dial and film dial are designed with attention to the finest details including operation sound to create an operational feel similar to analog cameras.

Using the smartphone app “instax mini Evo*2” will significantly broaden the enjoyment of photography with instax. The “DIRECT PRINT” function allows the use of the “mini Evo” as a smartphone printer, printing pictures taken with a smartphone. The app also has the “SAVE PRINTED IMAGES” function for the first time, allowing users to save a photo, printed with the “mini Evo,” in a smartphone as an image decorated with an instax frame, making it possible to share pictures with popular instax frames on social media with ease.

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Classical camera design with a sense of luxury

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100 combinations of shooting effects to express emotions

Promotion

Different people perceive the world in front of them differently. Depending on how they feel, they may see the same landscape in a different light. The “mini Evo” will be promoted online, on social media and in stores with a tagline, “Show how you see the world,” urging potential users to combine the lens effects and film effects to express a precious moment in a way that reflects their emotions to the maximum extent.

[image]Promotion
[image]Promotion
[image]Promotion

The launch of the “mini Evo” is accompanied with the release of its accessories, including a black camera case in a luxurious design, and an acrylic frame for presenting instax prints like a piece of artwork.

Fujifilm will continue to broaden the world of the “instax” instant photo system for on-the-spot photo printing.

  • *1 Number of organic light-emitting diodes per unit length of the print head which is built into the camera to expose images to films.
  • *2 A free app compatible with Android devices and the iPhone. It can be downloaded from Google Play for Android devices and from the App Store for the iPhone. Android and Google Play are the trademarks or registered trademarks of Google Inc. iPhone and App Store are the trademarks of Apple Inc. The iPhone trademark is used under the licensing with Aiphone Co., Ltd.
(1) Hybrid instant camera “instax mini Evo”
[image] instax mini Evo
(2) Mini-format film “STONE GRAY”
[image] Mini-format film “STONE GRAY”

(1) Hybrid instant camera “instax mini Evo”

December 3, 2021

(2) Mini-format film “STONE GRAY”

December 3, 2021

Open price for both (1) and (2)

  • * Also for the camera case and the acrylic frame

(1) “instax mini Evo”

“100 ways of shooting effects” by combining lens effects and film effects

The “mini Evo” comes with ten lens effects including “Soft Focus” and “Light Leak” as well as ten film effects including “Monochrome” and “Retro.” These two types of effects can be combined freely to create 100 different shooting effects so that users can express their emotions through instax prints. 

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Lens effect [Light Leak] × Film effect [Monochrome]

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Lens effect [Half-Frame] × Film effect [Vivid]

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Lens effect: [Normal] × Film effect: [Pale]

Analog-style operations with dials and lever, designed with attention to detail including shape and operation sound

The “mini Evo” has a 3.0-inch LCD monitor on its rear panel so that users can shoot while checking the live view and choose which pictures to print. The lens dial, film dial and print lever are designed with attention to the finest detail including shape and operation sound to provide photographic pleasure of creating visual arts with an analog-like operation.

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Twist the dial for lens effects

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Scroll for film effects

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 pulling a print lever to print

Classically-designed camera body with a sense of luxury

The camera’s main body sports a classic design with a sense of luxury, apealing to a broad range of generations. The use of silver coating on its body as well as the buttons and the dials results in sophisticated and luxurious presence. The design is suiitable for holding the camera both horizontally and vertically during shooting.

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High-quality instax prints

Resolution of exposure has been doubled compared to the previous models to achieve greater print quality. The “mini Evo” offers the “instax-Rich” mode for rich colors in addition to the “instax-Natural” mode for softer touch characteristic of instax prints.

Dedicated app to link with a smartphone for further broadening photographic enjoyment

The app features the “DIRECT PRINT” function for using the “mini Evo” as a smartphone printer, “Remote” function for remotely shooting pictures away from the camera, and the “Transffered Images” function for saving a photo, printed with the “mini Evo,” in a smartphone as an image decorated with an instax frame. With the “TRANSFERRED IMAGES” function, users can easily share pictures decorated with popular instax frames.

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DIRECT PRINT function

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REMOTE SHOOTING function

Choose background color and image and save.
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TRANSFERRED IMAGES function

(2) Mini-format film “STONE GRAY”

  • Gray frame accentuated with metallic silver to give off a sense of luxury
  • Compatible with all “instax mini” series models that support the mini format
  • 10 films per pack
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Contact

Media Contact

FUJIFILM Holdings Corporation
Corporate Communications Division,
Public Relations Group

Customer Contact

FUJIFILM Corporation
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  • * Please note that the contents in this website are current as of the date of the press announcement and may be subject to change without prior notice. Information in each release, including the product availability, specification, prices, contacts, are those at the time of publication.