Sweden

Brand Concept

[logo] Fujifilm

To further enhance the Fujifilm corporate brand, we have introduced a new corporate logo. The new corporate logo came into use when the Fujifilm Group made the transition to its new management structure on October 1, 2006.

The new logo portrays the Fujifilm corporate brand simply and powerfully. The center of the logo features an innovative design feature that points to our commitment to cutting-edge technology.

Find out the evolution of the corporate brand logo on the FUJIFILM Holdings Corporation website.

[logo] Fujifilm Value from Innovation

To celebrate the 80th anniversary of its original founding, Fujifilm has created a new corporate slogan, “Value from Innovation” in 2014.

Along with expressing Fujifilm’s commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow’s businesses and lifestyles, the corporate slogan also encapsulates the company’s desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation.

Our thoughts on the corporate slogan “Value from Innovation” and the brand statement.

At Fujifilm, we are continuously innovating — creating new technologies, products and services that inspire and excite people everywhere.
Our goal is to empower the potential and expand the horizons of tomorrow’s businesses and lifestyles.
We take an open and flexible attitude to innovation, combining our own original technology with human resources, expertise and technology from around the world.
Through this powerful synergy, we rapidly and nimbly develop new solutions that address the true needs of our global customers.

Find out more about our thoughts on the corporate slogan “Value from Innovation” and brand statement on the special website.