Digital Cinema cameras with high-resolution imaging devices that rival the quality of film, have begun production for theatrical release. It has long been desired to improve upon the optical characteristics and performance of the lens to meet the quality of these cameras. Fujifilm engineers exhaustively developed The Premier PL series utilizing the expertise gained from the lens design process honed over many years, thus a whole new "35mm PL Mount Zoom Lens" series has been developed based upon this knowledge.