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Footprint WA says ‘yes’ to product diversification

The Oldfield family have made it a core policy to stay on the leading edge of print production techniques and technologies. Over time and with ongoing diversification front of mind, they’ve successfully made the transition to digitisation blended with existing expertise in traditional print methodologies.

When the decision was made to invest in in-house label printing as a speciality, the Oldfields tested the market and decided that the Epson SurePress L-4533AW digital label press, supported by FUJIFILM Business Innovation Australia would fulfil and perhaps even surpass their expectations.

“We can see that the press will be a profitable venture – I’m really happy that we’ve been able to turn out 48,000 wine labels in just five days, for example, and the press didn’t need anyone to hover over it. And working with FUJIFIILM Business Innovation Australia gives us the confidence that our move into label printing is technically well-supported.”
- James Oldfield, Footprint WA

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