FUJIFILM Business Innovation
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A message from our top management

Driving Transformation with Our Customers to Accelerate Growth

Naoki Hama, President and CEO

For several decades, FUJIFILM Business Innovation has played a pivotal role as a trusted partner to our customers, helping them embrace digital transformation (DX) and achieve growth. Resolving societal issues, understanding our customers’ needs, and helping them in solving business challenges is our unswerving mission. By combining our extensive expertise in business transformation with the strategic use of digital technologies, we have enabled the effective utilization of our customers’ knowledge and information to empower their people to demonstrate creativity, unleash potential and fuel growth.

In light of evolving workstyles, creating flexible yet innovative workplaces allows an individual’s capability and creativity to flow readily at any time, regardless of location. Building on technologies that support the effective use of information and on insights gained through solving our customers’ challenges, we have continuously introduced new products and services that leverage advanced technologies such as AI.

By deeply understanding our customers’ operations and embedding AI directly into their business processes, we have delivered tangible results, including shorter processing times and improved accuracy. Going forward, we will continue to harness AI technologies to help our customers create business environments in which data can be fully utilized, while promoting faster decision-making as well as the automation and streamlining of operations. Furthermore, we will support our customers in transforming their information assets into new business opportunities, thereby strongly driving value creation and sustainable growth.

In addition, with the aim of achieving sustainable business growth and contributing to the realization of a sustainable society, we have continuously implemented initiatives to promote resource circulation across the entire product lifecycle since 1995, based on our recycling policy. Through long-standing efforts such as remanufacturing processes and the reuse of parts, we have worked to reduce environmental impact and make effective use of resources. Going forward, we will further advance these initiatives by strengthening remanufacturing processes and developing products that help reduce environmental impact, thereby contributing to creating value for society while supporting the realization of a circular economy and sustainable growth.

As a member of the Fujifilm Group, we will continue to act in accordance with the Group Purpose of “Giving our world more smiles.” Through ongoing challenges to deliver new value to society, we will support our customers’ transformation, grow together with them, and help shape the future.

Naoki Hama 
President and CEO 
FUJIFILM Business Innovation Corp.