FUJIFILM Europe GmbH, Imaging Solutions Division, is proud to announce Fujifilm’s iconic brand, instax™ has become an official partner of Copenhagen Fashion Week SS26, taking place between 4 to 8 August 2025. As the official photography partner of Northern Europe’s largest fashion week, instax™ is set to bring its unique perspective and creative energy to one of the industry’s most anticipated global fashion weeks.
The partnership marks a shared commitment to creativity, artistry, and cultural expression, with instax mini 41™ - the brand’s newest instant camera - at the heart of the collaboration. From backstage to street style, from emerging designers to editorial moments, instax™ will play a key role in capturing the spirit of Fashion Week in real time.
As part of the partnership, instax™ is launching a series of activations throughout Copenhagen Fashion Week, inviting creatives, photographers, and cultural commentators to interact with the instax™ brand and instax mini 41™. With its retro-modern styling and intuitive instant photo capability, the mini 41™ is designed for those who want to capture moments on the go - no filters, no edits, just real emotion.
instax mini 41™
instax™ will host a dedicated area within the CPHFW Official Creator Hub - offering a welcoming space for creatives, stylists, content creators, and photographers to explore the instax mini 41™, connect with the brand, and experiment with instant photography in a hands-on setting. For any industry attendees wishing to experience the installation and activation, rsvp to rsvp@copenhagenfashionweek.com.
As part of its presence at Copenhagen Fashion Week, instax™ is launching the instax™ Photographer Bus - a specially branded vehicle designed to transport runway, backstage and streetstyle photographers between show venues throughout the week. More than just a means of getting from point A to B, the instax™ Photographer Bus will serve as a mobile creative hub, wrapped in the iconic instax™ Instax branding and celebrating the spirit of instant photography.
Chris Chater, General Manager, Europe – Consumer Imaging at Fujifilm, said:
“Photography is a vital part of fashion storytelling - from high end fashion to street style, it allows people to connect with the clothes and the people wearing them. Copenhagen Fashion Week offers us the perfect opportunity to connect with creatives who have the shared values of creativity and artistry, so we’re so excited to be a part of it.”
Andy Ross - FUJIFILM Europe GmbH
andy.jm.ross@fujifilm.com
44(0)7766 497949