Giving More Smiles in the Philippines

Throughout October, the Fujifilm companies in the Philippines—FUJIFILM Philippines (FFPH), FUJIFILM Business Innovation Philippines (FBPH), and FUJIFILM Optics Philippines (FOPH)—came together for a unified campaign to raise awareness about breast cancer and emphasize the life-saving power of early detection. This collective effort reflected the core of Fujifilm’s purpose: Giving Our World More Smiles.

The initiative included internal empowerment from Dr. Ma. Theresa Buenaflor who led essential breast cancer awareness sessions across all three companies, sharing an important message—early detection saves lives.

The campaign’s spirit was captured in the Thanks Smile Shot initiative, where employee smiles were woven into a single, cohesive map of the Philippines. This striking visual became a testament to Fujifilm’s collective solidarity and shared purpose.

As a company committed to promoting health and well-being, Fujifilm continues to champion early detection as a cornerstone of its advocacy—driving meaningful change and creating a healthier, happier world, one smile at a time.