Serbia

R&D Vision

We value imagination to envision future society and pursue R&D that helps resolve social issues.

Fujifilm is rooted in the silver halide photographic system, which is based on a combination of a wide variety of technologies. It is precisely because we have refined and cultivated these core technologies over the years that we have been able to undergo a major business restructuring leading us to where we are today.

On the other hand, in future R&D, we believe it is fundamental to have a broad and open “imagination” that is more sensitive and open-minded than ever, and to think from the perspective of how society and people will change in the rapidly transforming and discontinuous environment surrounding us. We grasp the essence of the diverse information that comes and goes every day and link it to speedy action. By promoting such R&D, we will work to create new value that contributes to solving social issues.