Like every year, The Coca Cola Company brought their fantastic music festival Coca Cola Music Experience to Madrid, Spain to close the summer, and instax™ was part of the festival with a fun ball pool and handing out personalized photos to attendees. This time with two different templates of instax Biz™: The first template was used in the queue of the ball pool. Since this is such a fun and popular activity in the festival, many people joined it. To entertain them while they waited, photos were taken that included a QR which they could scan and participate in a giveaway. The second template was used for the photos taken while people were jumping into the ball pool and capturing their best faces. The QR invited them to download the Coca Cola App.
