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Beauty Science Developed during Fujifilm’s Long History Underpins the Leading-edge, Proprietary Advancements Seen in ASTALIFT

ASTALIFT is built on the scientific knowledge cultivated by Fujifilm in the photographic field since its foundation. We strive to meet the desire for beauty using our proprietary, advanced cosmetics, which are based on four core areas of technology and research originally refined in a wholly different field, photography.

[photo] A dropper dispesning a drop of liquid in a glass container.


Photographic film is comprised of extremely thin layers. Extremely advanced nanotechnology, which was originally developed to precisely arrange various components, has become the core technology behind the uniqueness of ASTALIFT. The full potential of ingredients derived by applying nanotechnology ensures a blend that allows for their consistent and thorough penetration.

Collagen research

Just like skin, one of the main components of photographic film is collagen. Our knowledge of collagen, derived from film production, has proved very useful in the development of ASTALIFT.

Antioxidants and UV protection technology

Oxidization due to ultraviolet rays is a primary reason why color photos fade. Through our R&D to prevent fading, we have accumulated extensive knowledge about antioxidant components, and have developed proprietary technologies to protect against ultraviolet rays.

Optical analysis/control technology

Photography is the recording of light. The cutting-edge optical analysis/control technology we have developed is used to visualize within the skin and base makeup.


[photo] An assorted collecton of ASTALIFT Skin Care products with a white background.

ASTALIFT Skin Care (Care to Achieve Resilient, Moisturized Skin)


Immediate, deep penetration power
Enhances elasticity and hydration

Astaxanthin and lycopene are great anti-oxidants and beauty-enhancing ingredients with red coloring, blended with care into skincare products. ASTALIFT skincare products deliver them to the skin utilizing Fujifilm’s proprietary nanotechnology.

[photo] 3 ASTALIFT WHITE Skin Care products with a white background.

ASTALIFT WHITE Skin Care (Care for Whitened, Resilient Skin)


Immediate, deep penetration power
Clear complexion with translucency

Proprietary whitening approach fundamentally prevents blemishes and dullness. Youthful, radiant complexion with translucency and elasticity.

[photo] ASTALIFT Jelly Aquarysta  products with a white background.

ASTALIFT Jelly Aquarysta 

The beauty of resilient skin comes from strengthening the skin's defense.
Two human-type ceramides, identical to ceramides found in human skin, are formulated into the world's smallest particles using FUJIFILM's proprietary technology.
Absorbed by the stratum corneum, these nano-ceramides empower the skin's defense to retain beauty ingredients effectively.

[photo] ASTALIFT THE SERUM products with a white background.



Discover high-functional beauty serums that treat the root cause of various skin concerns from within.
Provides the ultimate in optimal skincare for each of these concerns.
The beauty of proprietary skin-permeating nano-liposomes lies in holding large amount of active ingredients and transporting them to specific areas of concern.

[photo] 4 UV Care products with a white background

UV Care


Thoroughly shuts out UV rays, including the “longest wavelength UV rays” that penetrate deep into the skin. For a brighter, clearer complexion under sunlight.
Exclusive UV protectors developed through proprietary technology completely shut out UV rays, including the “longest wavelength UV rays” that penetrate deep into the skin, degrade skin elasticity, and cause pigmentation. For a brighter, clearer complexion under sunlight, thanks to rich beauty ingredients.

[photo] ASTALIFT IN-FOCUS Supreme Serum on a white background



ASTALIFT’s Supreme Serum
ASTALIFT IN-FOCUS Cell Active Serum is a multi anti-aging serum used to achieve a radiant, clear complexion with satisfactory elasticity, focusing on the skin’s natural healing power and strength.

[photo] An assorted collection ASTALIFT Base Make Series with a white background

ASTALIFT Base Make Series


Controlling the effect of light for a brighter, clearer complexion
Optical analysis/control technology developed in Fujifilm’s photographic field is used for covering pores, blemishes, spots and dull complexion. For a brighter, clearer complexion achieved by blending proprietary light-analyzing powder to make the skin look more beautiful, with satisfactory translucency.

[photo] 3 ASTALIFT HAIR Care Series products with a white background

ASTALIFT Hair Care Series


For beautiful radiant hair with elasticity and volume. Anti-aging hair care achieved through the deep penetration of nano technology.
Aging signs appear on hair in the form of a loss in radiance, elasticity and volume. Fujifilmʼs proprietary nanotechnology takes an approach that improves that appearance. For beautiful, lustrous, glamorous hair.

[photo] 4 ASTALIFT Supplements products with a white background

ASTALIFT Supplements

Highly functional supplements that nurture beauty from the inside.
Beauty ingredients such as high purity and low molecular collagen and nano-astaxanthin are concentrated and compounded by advanced technology for drinking ease and absorption. Support glowing beauty from the inside.