5 Best Practices for Creating Digital Signage Content
You’ve decided to switch your traditional POS, menu boards or signage to digital screens – that’s great! Now you need to make sure your content stands out from the crowd and attract your audience’s attention. To help you do that, here are our top 5 best practices you should follow when creating content.
3. Proof read all the details
We know it can be tough juggling all your projects and tasks when you may be quite under the pump with deadlines. You’ve created your perfect ad, to speak to your perfect audience, in your perfect location, but in your haste you’ve accidentally approved a typo on the pricing of the latest product. Overlooking the detail can happen so easily, making proof reading one of the most important things to do before hitting the ‘go live’ button on your content. What may have been easily missed in the design stage, will look glaringly obvious on the big screen.
5. Keep your messaging simple
Digital signage unlocks a whole range of opportunities and features which are not possible with static POS material. Signs can be animated, use motion, rotate through various pieces of information. But just because you can add more content into your signage, doesn’t necessarily mean you should. We’d recommend keeping it simple and focusing on communicating one message per advert to strengthen the cut-through.