Fujifilm sets its highest record with 23 products winning the internationally prestigious “iF Design Award”

-Recognized for beautiful appearance, advanced performance and excellent operability in products of various business fields

News Release

April 27, 2021

TOKYO, April 27, 2021 – FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce that 23 of its products in various business fields including the instax series of instant cameras, the X series of digital cameras and endoscopic diagnosis support function CAD EYE™ have been awarded the “iF Design Award 2021”, sponsored by the iF International Forum Design (Hannover, Germany).

Fujifilm sets its highest record with 23 products winning the prestigious award in recognition of not only the products’ beautiful appearance but also their design that achieves advanced performance and excellent operability.

The iF Design Award is a prestigious international design award launched in 1953, and is considered one of the top three global design awards, alongside “Red Dot Design Award” in Germany and “the International Design Excellence Awards (IDEA)” in the United States. This year, there were 9,509 entries from 52 countries and regions around the world.

In developing all of its products and services, Fujifilm not only pursues functionality and performance, but also strives to develop designs that bring out the best of the advanced functionality and performance. Fujifilm will continue to work on creating design that has beautiful appearance and reflects commitment to offering operability for ease of use and comfort, thereby creating new product values.

With attention firmly on design excellence as one of the product values, Fujifilm will continue to develop superior products, encouraged by the honor of having many products chosen for the iF Design Award.

[logo]iF Design Award 2021

“iF Design Award 2021” winners (23 products)

[image]Mirrorless digital camera “FUJIFILM X-T4”
[image]Mirrorless digital camera “FUJIFILM X-S10”
[image]Mirrorless digital camera “FUJIFILM X-T200”
[image]Digital camera function “Film Simulation”
[image]Interchangeable lens for X series digital cameras  “FUJINON Lens XC35mmF2”
[image]Interchangeable lens for X series digital cameras  “FUJINON Lens XF8-16mmF2.8 R LM WR”
[image]Interchangeable lens for X series digital cameras  “FUJINON Lens XF50mmF1.0 R WR”
[image]Interchangeable lens for GFX series digital cameras  “FUJINON Lens GF30mmF3.5 R WR”
[image]Interchangeable lens for GFX series digital cameras  “FUJINON Lens GF100-200mmF5.6 R LM OIS WR”
[image]Ultra-short throw projector “FUJIFILM PROJECTOR Z8000”
[image]4K-compatible broadcast zoom lens  “FUJINON UA107×8.4BESM AF”
[image]4K-compatible broadcast zoom lens  “FUJINON UA24×7.8BERD S6B”
[image]8K-compatible broadcast zoom lens  “FUJINON HP66×15.2-ESM”
[image]8K-compatible broadcast zoom lens  “FUJINON HP12×7.6ERD-S9”
[image]Focus position demand unit  “FUJINON EPD-51A-D02/F02” (Accessory for broadcast lenses)
[image]Zoom lens for cinema cameras  “FUJINON Premista19-45mmT2.9”
[image]Binoculars  “FUJINON HYPER-CLARITY HC8×42/10×42”
[image]Smartphone app for “instax mini Link”
[image]Instant camera “instax SQUARE SQ1” 
[image]Automated clinical chemistry analyzer  “DRI-CHEM NX600”
[image]Endoscopic diagnosis support function “CAD EYE™”
[image]“Expansion Unit EX-1” for endoscopy
[image]Compact digital X-ray cart system  “FUJIFILM DR CALNEO AQRO”   (Product name in Europe: "FDR nano")


Media Contact

FUJIFILM Holdings Corporation
Corporate Communications Division
Public Relations Group

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