FUJIFILM North America Corporation, Electronic Imaging
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of four operating divisions and one subsidiary company: Imaging, Electronic Imaging, Graphic Systems, Optical Devices and FUJIFILM Canada.
The Electronic Imaging Division markets a full line of consumer and professional digital cameras that span the entire range of experience, style and function – including its award-winning line of premium, high quality X-Series digital cameras, and bright FUJINON X-Series lenses. Each X-Series camera is engineered to deliver photographic excellence with unsurpassed image quality and exceptional engineering and design; combining prime lenses, large sensors and cutting-edge technology to create the professional's choice. The Electronic Imaging Division also markets its FinePix line of cameras, including the durable and rugged XP line of water-proof, shock-proof and freeze-proof cameras; and the super zoom and bridge S/HS series of cameras.