United States

November 16, 2021

An Instant Evo-lution: Fujifilm to Introduce the INSTAX MINI EVO Hybrid Instant Camera in February 2022

10 integrated lenses x 10 film effect options = 100 combinations of creative expression

Valhalla, N.Y. – FUJIFILM North America Corporation announces the introduction of the INSTAX MINI EVO Hybrid Instant Camera (Mini Evo). The camera’s unique hybrid format combines the excitement and satisfaction of traditional instant camera functionality along with the capabilities of digital imaging technology to select, share, and store images. 

“The INSTAX MINI EVO Hybrid Instant Camera offers a unique way to chronicle life’s milestones,” said Manny Almeida, division president, Imaging Division, FUJIFILM North America Corporation. “This camera was designed to give the photographer the flexibility to choose which images to instantly print, which images to share, and which images to store for later access. This unique variety of options, when paired with the classic analog style of traditional INSTAX cameras, creates a premium experience for the consumer that transcends standard instant photography.”

Paired with INSTAX MINI Instant film, Mini Evo creates high-quality prints directly from the camera. Images can also be sent from a smartphone camera roll using the INSTAX Mini Evo Smartphone App for printing as well as offering remote shooting capabilities and additional image options. 

The main features of Mini Evo include:   

10 integrated lenses x 10 film effect options = 100 combinations of creative expression
Mini Evo combines classic form with modern function, offering a variety of features that INSTAX users have come to expect, with a few new twists. This camera features 10 lens modes and 10 filter options, offering 100 different combinations for users to express themselves. 

Selfies, Storage, and More
The Mini Evo camera also features a 3-inch LCD screen on the back of the camera to allow users to select images, add frames, edit, print, and adjust image settings, supported by a built-in Lithium Ion battery which enables the camera to print up to 100 images per charge, depending on the specific use case. A Micro SD card slot ensures there’s plenty of room to store images for later enjoyment, while the selfie mirror helps users nail selfies every time. 

New Film Variety Available
Accompanying the launch of Mini Evo will be the launch of the new INSTAX MINI Stone Gray instant film, a new contrast on the traditional white-bordered look. The stylish gray border provides eye-catching contrast against vividly printed images. INSTAX MINI Stone Gray instant film will be available in a single pack with 10 exposures.

Pricing and Availability
The INSTAX MINI EVO Hybrid Instant Camera will be offered in a classic, black and silver combination finish and is expected to be available for purchase in February 2022 at a manufacturer’s suggested retail price of $199.95 USD and $249.99 CAD. The new INSTAX MINI Stone Gray instant film is also expected to be available for purchase in February 2022, at a manufacturer’s suggested retail price of $14.99 USD and $13.99 CAD.

About Fujifilm  

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  photographic paper; digital printing equipment, along with service and support; personalized photo products; film; one-time-use cameras; and the popular INSTAX® line of instant cameras and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses, and content creation solutions, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars and other optical imaging solutions. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada. 

For more information, please visit https://www.fujifilm.com/us/en/about/region, go to https://www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to https://www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  

FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, highly functional materials, document solutions and imaging products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2021, the company had global revenues of $21 billion, at an exchange rate of 106 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: https://www.fujifilmholdings.com 

All product and company names herein may be trademarks of their registered owners.

Media Contact:

Daniel Carpenter
FUJIFILM North America Corporation