United States

Fujifilm to Demonstrate Efficiencies of FUJINON Zoom Lens Metadata for Virtual Production at NAB Show with Mo-Sys and APG Media 

Other product demos include UA107x8.4AF (Auto Focus), 24-1100mm Super 35 Lens, new digital drive, and Zoom and Focus Controllers for remote operating needs

April 6, 2022

Valhalla, N.Y. — FUJIFILM North America Corporation, Optical Devices Division, is pleased to return to the 2022 NAB Show live in Las Vegas. Fujifilm will showcase the latest lens technology facilitating virtual production and augmented reality technologies and capabilities in partnership with Mo-Sys and APG Media, as well as introduce attendees to several FUJINON cinema and broadcast lens products and accessories. 

“We look forward to not only connecting with our industry colleagues in person at NAB 2022, but also exhibiting our world-class lens range with this critical group of industry experts,” said Stosh Durbacz, national sales manager, FUJIFILM North America Corporation, Optical Devices Division. “We are also excited to bring attendees into the world of virtual production and augmented reality on site by displaying and demonstrating products designed to improve production workflows.”

Fujifilm’s role in the growing world of virtual production and augmented reality will be on display in partnership with Mo-Sys—renowned creator and manufacturer of advanced and innovative camera robotics and virtual production technologies—and APG Media, industry experts on LED videowall technology. Using Fujinon broadcast and cinema lenses with Mo-Sys StarTracker camera tracking technology and a state-of-the-art 1.5mm pixel pitch LED wall from APG Media, Fujifilm will showcase an end-to-end LED production workflow, highlighting the benefits of designing a solution specifically for cinematic and broadcast virtual production.

“More than ever, and within the last two years especially, virtual production and augmented reality have proven to be a growing, important part of our industry,” said Durbacz. “We are proud to partner with Mo-Sys and APG to educate the NAB Show community about the technology and capabilities available and required to accommodate the needs of this emerging market segment.”

FUJINON product debuts at NAB 2022 include:

•    UA107x8.4AF (Auto Focus) lens for fast and accurate subject-tracking performance, placed on a Mo-Sys U50 Remote Head.
•    Large Format Premista Series cinema lenses with new Chrosziel Drive Unit and ZEISS eXtended Data, a unique technology that creates opportunities to streamline and increase the accuracy of the lens data . 
•    Portable broadcast zooms equipped with S10 digital drive units to support modern remote and robotic shooting needs.
•    UA125x8 4K-compatible broadcast lens with the world's highest*1  zoom ratio of 125X
•    UA46x9.5 portable 4K broadcast lens with Super 35 Musashi expander, delivering an incredible range of 24-1100mm at a relatively light weight (about 12 pounds), ideal for wildlife, sports and any environment where reach and portability is needed.
•    Updated zoom and focus controllers for FUJINON box and portable lenses.

All product and technology demonstrations will take place on site at Fujifilm’s booth (C6127) in the Central Hall at NAB 2022, April 23-27, 2022, at the Las Vegas Convention Center in Las Vegas, Nev., U.S.A. For more information on products and news from FUJIFILM North America Corporation, Optical Devices Division, visit https://www.fujifilm.com/us/en/business/optical-devices?category=3

*1 - As of November 13, 2019 according to Fujifilm data

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; one-time-use cameras; and the popular INSTAX™ line of instant cameras and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses, and content creation solutions, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars and other optical imaging solutions. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada. 
 
For more information, please visit https://www.fujifilm.com/us/en/about/region, go to https://www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to https://www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  
 
FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, highly functional materials, document solutions and imaging products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2021, the company had global revenues of $21 billion, at an exchange rate of 106 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: https://www.fujifilmholdings.com.                                                                                                            
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Media Contact:

Daniel Carpenter
Fujifilm North America Corporation
914-529-2417
daniel.carpenter@fujifilm.com