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Fujifilm Receives Academy Award® for Its Contribution to Motion Pictures

February 15, 2012

And the winner is...Fujifilm! The Academy of Motion Picture Arts and Sciences presented FUJIFILM Corporation with an Academy Award® for scientific and technical achievement at a special awards dinner held in Los Angeles on February 11, 2012. The Academy's Scientific and Technical Awards honor the men, women and companies whose discoveries and innovations have contributed in significant, outstanding and lasting ways to motion pictures.

Fujifilm was recognized with a 2011 Scientific and Engineering Award for the development of the black and white recording film ETERNA-RDS for digital separation of motion picture films.

Actress Milla Jovovich served as host of the Academy's Technical Awards dinner, and presented the awards. This year's honorees were celebrated at a formal dinner held at the Beverly Wilshire Hotel in Beverly Hills, California, two weeks prior to the Oscars® ceremony. The Sci-Tech Awards presentation has become a highlight of the Academy Awards season. This year, Ms.Jovovich presented 10 awards to 30 individual recipients.

Accepting on behalf of Fujifilm were Ryutaro Hosoda, Corporate Vice President of FUJIFILM Corporation and President & CEO, FUJIFILM North America Corporation, and the three developers of ETERNA-RDS, Katsuhisa Oozeki, Hiroshi Hirano, and Hideyuki Shirai.

ETERNA-RDS is a film designed specifically for archival preservation. Intended for making archival black and white separations from color digital masters, ETERNA-RDS makes a 3-color separation of color images and stores them as stable black and white images for long-term motion picture information preservation. ETERNA-RDS is designed for digital film recording and offers a significant improvement over conventional non-specific separation film stock, in that it produces finer detail, accurate gradation linearity, improved granularity and sharpness with reduced flare.

“Film is known to last for generations and to assure that today's digital movies can have the same archival life expectancy as movies shot on film, Fujifilm developed ETERNA-RDS” said Mr. Hosoda in his speech. “Digital films will also be available for future generations to see and enjoy.”

© A.M.P.A.S. ® The Scientific and Engineering Awards Ceremony on February 11, 2012

© A.M.P.A.S. ® The Scientific and Engineering Awards Ceremony on February 11, 2012