United States

September 12, 2023

Fujifilm Unveils Updated Development Roadmap of Interchangeable Lens Offerings for GFX System of Mirrorless Digital Cameras

VALHALLA, N.Y. -  FUJIFILM North America Corporation today revealed an updated interchangeable lens development roadmap for its GFX System of mirrorless digital cameras. The roadmap now includes two new G Mount lenses: an ultra-telephoto prime lens and a power zoom lens, optimized for video creation. With the addition of these two new lenses, Fujifilm’s GFX System lens lineup will extend to 20 models, further expanding the unique capabilities of GFX System’s 55mm large format sensor for filmmakers and photographers.

Ultra-Telephoto Prime Lens 
Fujifilm will introduce a 500mm ultra-telephoto prime lens (equivalent 35mm focal length of 396mm), expanding the selection of GFX System lenses from 250mm to 500mm, which doubles the system’s native focal length coverage at the long end. The lens can be paired with a teleconverter to achieve a focal length of 700mm (equivalent 35mm focal length of 554mm), which makes it perfect for photographing distant subjects.

Power Zoom Lens 
Fujifilm will also introduce a G Mount motorized zoom lens designed to provide precise electronic control over aperture, focus, and zoom. This lens will cater to the unique needs of creatives by offering situational solutions for both still and video production.

“We are excited about the value these new lens offerings will bring not only to the GFX System portfolio of lenses, but also, and especially, to creatives as they continue to strive to tell their stories”, said Victor Ha, vice president, Electronic Imaging Division and Optical Devices Division, FUJIFILM North America Corporation. “Their broad capabilities will make these lenses unique and valuable assets to creators looking to create compelling still and video content.”

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; one-time-use cameras; and the popular INSTAX® line of instant cameras and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses, and content creation solutions, and the Graphic Communication Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and also markets binoculars and other optical imaging solutions. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm’s technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada. 

For more information, please visit https://www.fujifilm.com/us/en/about/region, go to https://www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to https://www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. 

FUJIFILM Holdings Corporation, Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver “Value from Innovation” in our products and services in the business segments of healthcare, materials, business innovation, and imaging. Our relentless pursuit of innovation is focused on providing social value and enhancing the lives of people worldwide. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information about Fujifilm’s Sustainable Value Plan 2030, click here. For the year ended March 31, 2023, the company had global revenues of approximately 2.9 trillion yen (21 billion USD at an exchange rate of 134 yen/dollar). For more information, please visit: https://www.fujifilmholdings.com.

FUJIFILM, and INSTAX are trademarks of FUJIFILM Corporation and its affiliates. 

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Media Contact:

Daniel Carpenter
FUJIFILM Holdings America Corporation