United States

February 21, 2023

Fujifilm Expands Native Frame.io Camera to Cloud Integration to Include FUJIFILM X-H2 Mirrorless Digital Camera

Early Access Program Contest Announced, Giving 10 Creators Exclusive Access to Camera to Cloud Integration

VALHALLA, N.Y. –FUJIFILM North America Corporation announced today that its FUJIFILM X-H2 mirrorless digital camera will join its sister camera, FUJIFILM X-H2S, as part of the collaboration with Adobe that will provide the world’s first native Camera to Cloud (C2C) integration capability for digital still cameras, powered by Frame.io. The firmware, expected to be released in spring 2023, enables production workflow from anywhere in the world, and facilitates effortless collaborative image and story production. 

As originally announced in October 2022 for the X-H2S mirrorless digital camera, the firmware update will allow X-H2 digital camera users with the FT-XH file transmitter accessory the ability to use their paid Adobe Creative Cloud or Frame.io subscriptions - and any active internet connection - to deliver any combination of still or video files to Frame.io, directly from the camera. This will accelerate production workflows and create opportunities to remotely collaborate in real-time by providing centralized access to still and video assets as they are being made - even across multiple users.

"It’s exciting that we’re able to add X-H2 to the roster of C2C-compatible cameras,” said Victor Ha, vice president of Electronic Imaging and Optical Devices divisions, FUJIFILM North America Corporation. “The energy and anticipation from our creator customer base since the original C2C announcement is palpable, and we can’t wait to see what our fans do with this new functionality."

To build on this excitement, the company is offering a once-in-a-lifetime opportunity for selected content creators to work directly with the FUJIFILM North America Corporation Electronic Imaging team to join their Early Access program for the upcoming C2C functionality. A total of 10 individual contest winners will be selected based on their contest submissions through http://www.Fujifilm-Frameio-C2C.com and will receive an opportunity for hands-on, pre-market access to the C2C functionality. Contest entrants do not have to be current Fujifilm product owners and winners will be provided with either a FUJIFILM X-H2 or FUJIFILM X-H2S kit (ARV $2,499.95 or $3,299.90) as part of their selection to participate in Fujifilm’s Early Access Program, along with a C2C enabled Frame.io account.

"Contest winners will be selected based upon their specific use cases for how C2C can streamline the way they work, and we’ll work closely with them to integrate C2C into their photo and video workflows," said Ha. "We’re looking for creators from a variety of genres; from street photography to weddings to commercial. Exposing a talented team of real-world creators to C2C prior to the global launch will not only enhance these creators’ skill sets and set them up for continued success but will provide our development team with critical feedback in real time as we continue to advance the capabilities of C2C."

United States-based creators age 18+ who are interested in entering the 2023 FUJIFILM Early Access Program Contest for the opportunity try out Camera to Cloud can find out more about how to enter and to read the Contest terms and conditions here.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; one-time-use cameras; and the popular INSTAX™ line of instant cameras and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses, and content creation solutions, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars and other optical imaging solutions. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada.

For more information, please visit https://www.fujifilm.com/us/en/about/region, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.

FUJIFILM Holdings Corporation, Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver Value from Innovation in our products and services in the business segments of healthcare, materials, business innovation, and imaging. Our relentless pursuit of innovation is focused on providing social value and enhancing the lives of people worldwide. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information about Fujifilm’s Sustainable Value Plan 2030, click here.

For the year ended March 31, 2022, the company had global revenues of approximately 2.5 trillion yen (21 billion $USD at an exchange rate of 122 yen/dollar). For more information, please visit: www.fujifilmholdings.com.

About Adobe Camera to Cloud

Since debuting in 2021, Adobe Camera to Cloud capability (powered by Frame.io) is now used globally by more than 5,000 productions. It has single-handedly ignited the transition from using external storage devices in production and camera workflows to centrally connecting on-set devices via the cloud, so that files can automatically be uploaded directly into Frame.io and instantly delivered to post-production using internet access. Adobe C2C technology will expand to the world of digital still cameras for the first time in spring 2023 with the release of the updated digital camera firmware for FUJIFILM X-H2S and FUJIFILM X-H2.

FUJIFILM is a trademark of FUJIFILM Corporation and its affiliates. Adobe and Frame.io are trademarks of their respective third-party owners and use herein is not intended to imply any endorsement of FUJIFILM products.

Media Contact:

Daniel Carpenter
FUJIFILM Holdings America Corporation