FUJIFILM Data Management Solutions Acquires Australia’s Digital Messaging Services Provider, Smart Messaging Services

The addition of cloud-based digital messaging technology helps empower FUJIFILM Data Management Solutions clients' customer communications

May 31, 2022

SYDNEY, May 31, 2022 - A subsidiary of FUJIFILM Business Innovation Corp. (FUJIFILM Business Innovation), FUJIFILM Data Management Solutions Pty Ltd (FUJIFILM Data Management Solutions) has today completed the acquisition of an Australian digital messaging services company, Smart Messaging Services Pty Ltd (Smart Messaging Services). Smart Messaging Services will become wholly owned subsidiary of FUJIFILM Data Management Solutions.

Smart Messaging Services, trading as Intelli Messaging, offers business messaging services and other marketing services in Australia and New Zealand on behalf of over 150 clients. It enables these clients to send Short Message Services (SMS) via its cloud-based, digital messaging platform and can send and receive SMS in approximately 170 countriesNote1. Intelli Messaging is one of the few SMS gateway providers which offers easy functionality for customers to respond to the outgoing SMS message.

Research shows, compared to email and mail, SMS is 94 percentNote2 more likely to be opened by recipients, improving communication, and increasing efficiency and customer engagement. Many companies are increasingly utilising SMS for essential communications, including the billing process. As face-to-face communications decline due to the COVID-19 pandemic, the average annual growth rate of the SMS market is expected to be 24.1 percent by 2031Note3.

FUJIFILM Data Management Solutions has a strong reputation and market share in the provision of outsourced communication services for government organisations and corporate enterprises in Australia. This acquisition adds the following capabilities to FUJIFILM Data Management Solutions:

  • Strengthens its existing digital information services through the multi-channel platform
  • Offers SMS distribution services to a wider range of customers through FUJIFILM Data Management Solutions’ sales channels
  • Extends the product and service offering, providing a cloud-based platform that includes two-way SMSNote4 and email to SMS

FUJIFILM Business Innovation and FUJIFILM Data Management Solutions will combine cloud technology with the expertise cultivated in business process outsourcing services to redefine customers’ business processes through BPaaS (business process as a service), and offer powerful support to enable them to pursue further business innovation.

Smart Messaging Services will be renamed FUJIFILM Secure Messaging Services Pty Ltd upon the completion of necessary registration processes.

  • Note 1 As of December 2021
  • Note 2 In Australia. Source: Essendex
  • Note 3 In the Oceania regions. Source: Future Market Insight
  • Note 4 A feature that enables two-way communications between a company and its customers through SMS

Overview of FUJIFILM Secure Messaging Services Pty Ltd

Head office location Sydney, Australia
Business description Digital Marketing and SMS Service Provider
Marketing regions Australia and New Zealand

About FUJIFILM Data Management Solutions

FUJIFILM Data Management Solutions Pty Ltd (Fujifilm DMS) is a wholly owned subsidiary of FUJIFILM Business Innovation Asia Pacific Pte. Ltd (a wholly owned subsidiary of FUJIFILM Business Innovation Corp.) and has been operating in Australia for over 35 years delivering BPO and customer communication solutions to Australia’s largest government, banking and corporate organisations.

FUFJIILM DMS is strongly positioned and a financially stable business partner to deliver business communications services across the Asia Pacific region. As a recognised industry leader in digital communication, we are committed to offering clients innovative ways to manage their communications in a cost effective and efficient way.


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