In early 2022, we launched a campaign “Never Stop” transforming ourselves and the world. This was a commitment that we made in each industry we enter, we’ve learned to leverage and adapt our knowledge, expertise and resources to make the world a better place.

Building on this group purpose, in April 2024, we embarked on our new Group Purpose, “Giving Our World More Smiles,” which underscores our commitment to bringing diverse ideas, unique capabilities and extraordinary people together to change the world. Behind every smile, there is a story. A story of joy, love, excitement, unity and friendship.

This statement reflects the core of who we are and what we strive for – to constantly seek new ways to make a positive impact and improve lives. It resonates deeply with our team here at FUJIFILM Business Innovation Singapore and we believe this unique blend is the key to unlocking positive change, not just for our company, but for the communities we serve.

By leveraging our strong network and harnessing the power of advanced, proprietary technologies, we develop a robust portfolio of products, solutions, and services that meet our customers' needs. Through all that we do, we strongly believe that innovation goes beyond creating something new. It is also about providing exceptional customer experiences and going the extra mile to inspire, empower and support you.

As we move forward, we embrace the invaluable lessons of the past to shape a brighter future. We will continue to respect the individuality and diversity of our talented global workforce, as well as adopt purpose values in our work to bring more smiles to people's faces.

Thank you for being a part of our journey and we welcome more to join our growing community. Together, let's keep capturing smiles, big and small, and create a world filled with more joy, connection and lasting memories. Keep on smiling.    

Koh Ching Hong

Chief Executive Officer

FUJIFILM Business Innovation Singapore